chervivor
Digital Creative x Strategy 

Money Matters Made Simple – Ogilvy

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Managing money can be daunting and complicated, yet it’s crucial to plan well for the future. We were tasked to make every day financial matters, matter, infiltrating their social media feeds with topical content each month. I helped develop and lead the content strategy and copywriting.

 

Art: Shawn Li
Concept & Copy: Cheryl Teo

 

We explored trend-jacking ideas to remind users of their financial health, and introduced a more consistent visual style whilst repurposing the brand's wallet mascots.