chervivor
Digital Creative x Strategy 

#ofoexplorer – Ogilvy​ 

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Previously with the booming bike-sharing growth, it was no easy feat for ofo to break into the Singapore market. The challenge was to set ourselves apart from the crazy street clutter, and introduce the brand’s new technology through local relevance.

 

Biking is not just a mean of transport from the void deck to the MRT station. It was our role to create possibilities in minds of where exploration with ofo would lead to.

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Producer: Claudio Chock
Concept, Art & Copy: Cheryl Teo

 

Along with a travelogue-inspired brand video, we created social assets to engage our riders to ride and explore hidden picturesque heritage sites.